As my business, Guerilla Gear, starts to break into the
industry, I figure that the videos we will use to demonstrate our equipment
will need to be found easily when people search for them or videos like them. I
wanted to get some information on how would be an ideal way to get my videos to
the forefront of search engines and found a couple of really helpful articles.
The first
article had some really good information but what I found the most helpful
were the three tips on optimizing hosted video on SEO; Delivery, Content and
Links. Not only do we plan on having videos on You Tube but we will have videos
hosted on our own website as well. I
want people to be drawn to our website as much as possible and these tips were
very helpful but the one tip that stuck out to me the most of the three was
Delivery.
By having our website be flexible and accessible to many
different formats and readers, we will cast a bigger net and catch the eyes of
more viewers. As of right now, our website is built to use Flash and I’ve found
out that Flash based websites aren’t really search engine friendly and that they
rarely work when trying to be viewed on a mobile device.
The second
article talked about a number of different things as well and what I found
most interesting was that with video SEO, a website’s age isn’t important.
Google doesn’t take age into a video SEO so even small companies can compete at
the same level as the big guys when it comes to using video to generate
business.
The main theme I found between these two articles, as that
content is paramount. The better you describe your site with Long Tail descriptions
or submit more meta data, the better your business will fit search engines’
algorithms. When our website can start doing that, I’m sure we will notice a
big difference in our orders.
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