Guerilla Gear and Internet Video Marketing

As I was searching around for other potential streams of revenue for Guerilla Gear, I came across this article. I liked how the author related how videos can give you quicker information to help keeping your business’ costs down. This can also give Guerilla Gear an extra advantage in showing off what the company’s products can do.

Being a new business, keeping costs down while getting your brand out there is crucial to the viability the company. Having Guerilla Gear produce Internet marketing videos will accomplish both. By producing the videos, the company can keep its name in the minds of whoever sees that video. This is essentially free advertising for Guerilla Gear. The more videos the company does, the more the company stays in the spotlight. The more attention the company gets, the more of the market share they start to acquire.

Like the author of the article said, videos can play to the emotional side of the viewer, much more so than just a PowerPoint presentation. Emotions play a big role in the decision-making process and videos can help guide people in a certain direction. The better the video, the better the results of the marketing campaign. As Guerilla Gear’s success in this area grows, so will the company’s credibility. By consistently putting out successful marketing videos, Guerilla Gear can show to investors, customers and critics that the company’s products are completely reliable and can deliver as promised.

I feel that as years go on, video will play an even more pivotal part in Internet marketing. People want instant gratification anymore and that can only lead to them wanting a video that can paint them the most vivid picture possible as to what your product can do while showing you those possibilities in the shortest amount of time. It will be a challenge but that is where Guerilla Gear thrives.